BuyerBeWear - a fast growing newsletter for fashion lovers on and off the continent undertook a facelift and redirection from mere monthly shopping newsletter to a buzzing community just for the girls. We undertook the project of redesigning the website and creating a larger catering for fashion lovers that included a section for special discounts, an archive to reread older publications and a feedback collection system from their community to engage in conversation about brands and shopping habits.

After successfully launching the website in July, Artisans Advisory planned and executed a community event and sample sale for the growing group of girls in December 2024. BuyerBeWear has experienced 100% growth to their mailing list in the last 6 months of 2024.

BuyerBeWear

Creative Direction

For BuyerBeWear’s relaunch, we set out with designing a brand new website reflecting the brands playful and modern style, led with striking and vibrant visuals.

Event Planning & Management

Artisans Advisory created and executed BuyerBeWear’s first flagship event ‘The Tea Party’ in December 2024.

Firstly developing the concept of the event to be designed around generating insight from community members on shopping habits, customer expectations and interests. This event garnered over 200 RSVPed guests.

Artisans Advisory also secured sample sale partnerships with sought after brands for a curated shopping experience for the BuyerBeWear Community