Brands

Brands

We’re dedicated to brand growth, managing both short and long term relationships to foster brand development across Africa and the diaspora. Find out more about our growing family of brands.

Nya Lagos

    • Branding & Positioning

    Our consultants worked with the Nya team to reposition the brand, refocusing on the founding principles and reshaping customer perception

    • Sales

    AA consultants and the in-house team have increased the focus on direct to customer and brand to stockist sales over the last 6 months.

    • Operations

    Our team works closely with the Nya team to stream line operations and production processes to meet demand and improve capacity for growth.

    • Collection Development

    We currently provide advisory services on style, collection and product merchandising for previous and up coming collections at Nya.

YAD

  • YAD is a brand built for everyday life, designed to promote ease, confidence and empowerment.

    • Brand Strategy

    We worked closely with the founding team to develop a cohesive brand strategy as the foundation to achieve the brands goals.

    • Communications Strategy

    Our consultants worked closely on crafting a communication style with close attention on the targeted customer, their lifestyle and comms preferences.

    • Product Development

    AA provided close guidance on style, fit and design preferences that matched the target customer and spending habits.

    • Art Direction

    Our team worked closely on sourcing visual references for the brands first product shoot including short form video and e-commerce imagery

Lulla House

    • Digital Communications Strategy

    We worked closely with the Lulla House to reimagine their digital and social media communications style. Refocusing on user generated content and short form video that excites the Lulla House customer through authentic storytelling

Projects

Projects

Find out more about our impact in industry facing projects and fashion brands over the last 5 years. This includes details on project management, social media strategy, creative production and event management.