Lagos Fashion Week 2021

Project Lead, Visual Campaign Production, Senior Social Media Manager

Lagos Fashion Week is a fashion platform that drives the Nigerian and ultimately, the African fashion industry; by bringing together buyers, consumers and the media to view the current collections of designers at a four day event in the fashion capital of Lagos, Nigeria.

More about LagosFW

Project Lead

I lead a cross-functional core team of runway production, logistics, press and digital communications to deliver a 4 day event with physical and digital events.

Project managed all aspects of fashion week from the planning phase to final execution including but not limited to corresponding with corporate sponsors and supervising department heads to ensure all deliverables were on schedule and within budget

Project managed the development and distribution of all fashion week digital assets across multiple platforms

4 days of events - Digital presentaations, Offsite & Onsite shows,

50+ Designers,

10,000 guests

2800+ digital views

Visual Campaign Production

Oversaw all creative elements of the Lagos Fashion Week campaigns, assembled teams in Ghana and Nigeria of artistic directors, photographers, stylists, models and videographers for the Lagos Fashion Week ‘The Future Starts Now” campaign.

Discovered and shortlisted young designers for Lagos Fashion Week’s first young designers digital showcase and campaign shoot.

Senior Social Media Manager

As a leading member of a wider team, I developed direction and strategy for LagosFW creative assets, original promotional content including images and short form video, Instagram series spotlighting African based creatives and commissioned designer created content to engage the LagosFW audience as well as explore and educate on the theme of the season. Content forms targeted at instagram posts, stories, reels and Youtube. Tiktok page was launched in early 2022.

Over 4m+ Impressions

7k+ new instagram followers, New Youtube followers +20%

**(August - November 2021)