Woven Threads is inspired by traditional craft and the need to adopt a more responsible approach to producing fashion on the continent. Launched in 2020 during the Covid-19 pandemic, Woven Threads focuses on the drive towards a circular fashion economy in Africa embracing traditional textiles, waste management and the role technology plays in creative a sustainable fashion industry on the continent. Woven Threads transformed to a digital showcase in 2020 in light of the global pandemic setting the standard for digital showcases on the continent.

Woven Threads 2020 - 2021

Project Manager - Digital

For Woven Threads, I developed Lagos Fashion Week’s first purely digital showcase since its inception.

Curating a selection of African designers at the forefront of sustainable practices within the industry which included established designers such as Nkwo and young designers Elexiay & Chip O Neal.

Produced and developed discussion points for interactive sessions, expert led talks and sustainability focused workshops.

Led production for Official Woven Threads Fashion Films- Lines (2020) & Moving In Circles (2021)

Project managed and directed the creation of all creative assets and promotional material.

Social Media Manager

I curated and perfected all social media content for Woven Threads I & II. Both pure digital showcases, I worked closely with designers to create relevant content in lockdown highlighting their sustainable practices. This included short films, short form video (TikTok style), documentary style, Instagram Lives and Zoom workshops.

During this time, I also developed the show schedule to ensure young desigeners enjoyed maximum exposure and established designers kept the audience engaged.

Woven Threads structured the foundations of conversation surrounding African designers and sustainable practices as well as sensitising the African consumer when it mattered most.